“It’s the ‘shiny new toy’ that everyone is excited about for sure,” one media buyer who has heard Amazon’s pitch said. “We’re feeling good about where we are at this time.” Moss said the pitch has gotten a good response, so far. “We're really excited to work with brands that will want to get in early and be involved in the evolution of the TNF experience.”Īmazon is also getting ready to make its presentation at the NewFronts in May. “This includes using our streaming TV ads to reach NFL fans throughout games on Prime Video and Twitch, and increasing brand awareness through sponsorship opportunities during the pregame, pre-kick, halftime and post-game shows,” he said. “Amazon Ads is offering brands several opportunities to get involved with TNF,” Moss said. Moss said Amazon Ads has already begun making its Thursday Night Football pitch to advertisers, especially official NFL sponsors, which are some of the biggest spenders on TV advertising. (Amazon Prime Video is generally ad free, except for its sports programming). More originals are appearing on IMDb TV, Amazon’s free ad-supported streaming service, and Amazon also closed its acquisition of MGM, giving it James Bond, Rocky, Legally Blonde and other attractive intellectual properties.īut when it comes to television, nothing moves the needle like NFL football and Amazon Prime Video will have the exclusive national telecast of Thursday Night Football starting this fall. Amazon says that customers can ask Alexa to play the Whitney Houston hit which is available on its music streaming service.“They’re increasingly adding streaming TV to their marketing mix and we think we’re uniquely positioned to help brands who have historically advertised on traditional TV navigate these viewership changes, build great connections with the most-relevant audiences wherever they’re watching across Amazon, including IMDb TV and Twitch,” Moss said.Īmazon is attracting viewers by investing in content. Marketing Stack Integrations and Multi-Touch AttributionĪ pair of lips covered in shiny red lipstick belt out Whitney Houston's 'I Wanna Dance With Somebody.' As the singing continues, the lips moves from a disco dance floor to a spotlighted stage.Real-Time Ad Measurement Across Linear and CTV.There's a Better Way to Measure TV & Streaming Ad ROI

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Amazon music commercials